The team workspace where nothing leaks.
Channels, calls, files and roles in one place, end-to-end encrypted by default. Built, shipped and live on four platforms, by a team in Telangana, India.
Team chat holds a company's most sensitive data, and the vendor can read all of it.
Slack trained ML models on customer data by default
Opting out took an email from the workspace admin.
1.1 TB of Disney's Slack leaked
About 10,000 internal channels, readable because the server could read them.
~70,000 government IDs leaked via Discord
Collected for age checks, exposed through a support vendor.
Small teams feel it most: client files, credentials, deals and patient details sit in WhatsApp groups and free chat tiers, with no control over who else can read them.
Sources: TechCrunch 17 May 2024 · SiliconANGLE 15 Jul 2024 · The Register 9 Oct 2025
One workspace for the whole team. Only members can read it.
Channels
Text, voice and announcement channels, public or private, plus DMs.
Calls
Encrypted voice and video with screen sharing.
Roles
Any named role, any mix of permissions, assigned to anyone.
Search
Full-text search on the device. Queries never leave it.
Signal Protocol for 1:1, MLS (IETF RFC 9420) for groups, AES for files. Keys stay on members' devices, so not even Lupyd can read the workspace.
Shipped, not slideware.
- Live on macOS, Windows, Linux and Android; iOS app built
- Encrypted calls with screen sharing
- Multi-device sync, end-to-end encrypted
- Own Rust backend and MLS engine ("Firefly")
- No ads, no tracking, no telemetry
India is rising, and it wants communication it can trust.
Law, politics and standards all moved in the last 18 months. Nowhere is that clearer than in India, where a fast-growing digital economy meets strict new data rules and a growing push away from foreign platforms.
India is becoming a product nation
The world's largest online population is moving from consuming software to building it. Indian teams, startups and institutions increasingly want tools made at home, priced for them and answerable to Indian law.
DPDP Rules are live
India's Digital Personal Data Protection Rules were notified in November 2025 and phase in through May 2027, with penalties up to ₹250 crore for weak security safeguards. Every Indian company now has to answer where its data sits and who can read it.
Foreign platforms keep clashing with local rules
Global messaging apps have spent years in court and before regulators over Indian data, privacy and compliance rules, because their business models depend on holding user data. A platform that cannot read messages in the first place sidesteps that conflict.
Homegrown alternatives are being chosen
Indian ministries, companies and millions of users have started switching to domestic communication tools. Demand is there; what's missing is one that is end-to-end encrypted by default and built as a full team workspace.
Institutions are leaving US suites
Schleswig-Holstein dropped Teams; the ICC left Microsoft 365; France is moving 200,000 civil servants to its own video tool.
MLS became the standard
IETF RFC 9420 (2023). The GSMA adopted it for RCS encryption and Apple committed to support it. Lupyd already runs on it.
Incumbents are tightening lock-in
Slack raised Business+ to $15 a seat (2025) and cut API access to message history for unlisted apps.
Sources: MeitY DPDP Rules 2025 · The Local, Jun 2025 · OpenSourceForU, Nov 2025 · The Register, Jan 2026 · GSMA via The Hacker News, Mar 2025 · Slack API changelog
A $21.5B category where private-by-default barely exists.
Team collaboration software, 2025. Projected $55B by 2034 (10.7% CAGR).
Secure messaging software, 2025. Growing faster: 15.7% CAGR to $9.2B by 2032.
1% of the secure messaging software market, sold to teams worldwide.
At Pro's $99 a team a month, $33M ARR is about 28,000 paying teams across the world.
Sources: IMARC 2025 · Report Prime 2025. SOM is our target, not a forecast.
Workspaces aren't private. Private apps aren't workspaces.
| Product | Group chat E2EE by default | Full team workspace | Made for small teams | Per seat a month |
|---|---|---|---|---|
| Slack | No | Yes | Yes | $7.25–15 |
| Microsoft Teams | No | Yes | No, enterprise suite | Bundled |
| Discord | No | Yes, for communities | No, consumer | Free |
| Zoho Cliq | No | Yes | Yes | ₹100–200 |
| Signal, Threema Work | Yes | No, messengers | Partly | Free, $3–5 |
| Element, Wire | Yes | Yes | Yes, though growth is led by government deals | Sales-led |
| Lupyd | Yes | Yes | Yes | Free tier |
Element ($30M Series B) and Wire (~$60M raised) prove buyers pay for this. Both work for small teams too, but their growth comes from governments and large public-sector deals. Lupyd is built for the teams in between: a flat price for up to 100 seats, regional INR pricing, and a product shaped around India's DPDP Rules.
Sources: vendor pricing and documentation, October 2026 · Element blog, Jul 2021 · Wire blog, 2022
Free to start, one flat price as the team grows.
Free
Full encryption, channels and calls. A team adopts it with no budget sign-off.
Pro
Flat a month for up to 100 seats. More storage, history and call capacity. A 100-person team pays 86% less than on Slack Pro.
Organization
Per seat a month, beyond 100 seats. Admin controls, SSO, priority support; later self-hosting and federation.
Lean to serve. The server relays ciphertext; search and processing run on members' devices, so cost per seat stays low.
Billing is built. Razorpay subscriptions with regional INR and USD prices are ready to switch on.
Planned prices. Slack Pro is $7.25 a seat a month (annual billing), per TechRadar, June 2025.
The hard part is built. Distribution starts now.
commits across app, server and MLS engine since 2023
platforms built: macOS, Windows, Linux, Android live; iOS ready for release
early users on the free tier, with zero paid acquisition
products on one crypto core: Lupyd and Noon (anonymous forms)
Billing ready. Razorpay subscriptions with regional pricing (INR and USD) are built.
Content library. 34 published posts, from engineering deep-dives to DPDP guides.
Global from day one, starting where confidentiality matters most.
Teams with confidential work
Agencies, consultancies, law and accounting firms, clinics and startups, in any country.
Founder-led sales, product-led growth
Our outbound agent, technical content, app stores and software directories.
Every invite brings in a whole team
Clients and vendors invited into a workspace see the product at work.
Pull is strongest where privacy rules are tightening: Europe's move off US platforms and India's DPDP Rules.
Five people. A stack bigger teams struggle to ship.
Sri Pranav Tene
CEO, Founder
Wrote most of Lupyd's Rust backend, the Firefly MLS engine and the desktop app.
Narender Kolipaka
Frontend Engineer
Ganji Pranay Raj
Software Developer
Mohammed Fawaz Haneef
Software Developer
Meenakshi Karnataka
Project Lead
Desktop and Android apps, a Rust backend, our own MLS engine and a WebTransport layer that cut tail latency 80% against WebSockets in our 1,500-endpoint benchmark.
From a finished product to a paying customer base.
Web client launched
Published third-party security audit
100 paying teams, ~$120K ARR
We can make a difference, together.
Whether you want to invest, partner, or simply support private communication built in India, we'd love to hear from you.
Lupyd Media Private Limited · Telangana, India